Find an article about a company that had to deliver a communication of bad-news
ID: 468450 • Letter: F
Question
Find an article about a company that had to deliver a communication of bad-news to its constituents or the general public. The bad-news message could be a result of one of the following situations: A product defect or failure A reduction in workforce An under-performing financial quarter A new but unpopular policy such as a pricing strategy Write a 600 to 800 word paper demonstrating clear, insightful critical thinking on the proper approach to delivering bad-news messages. Review the components of bad-news messages: ease in with a buffer, provide a rationale, deliver the bad news, explain impacts, focus on the future and show goodwill. (see LO 11.3 Components of Bad-News Messages). Which components are included in the bad-news message you are reviewing? Which are missing that should have been included? Explain. How well did the bad-news message meet the needs of the victims and other stakeholders? Do you believe the communication was completely fair? Explain. What are three aspects of the bad news message that could have been improved? Explain.
Explanation / Answer
The problem pertains to the change management at the organisation and giving bad news about the dissolution of the company and hence termination of employment of the employees with the company. Since this news has financial, emotional, psychological and social implications for the employees, it needs to be dealt with utmost sensitivity keeping in mind that employees have been major stakeholders in the growth of the bank and thus they need to be approach with a mature outlook towards their problems.
Most business communication professionals do not feel that email is a good way of communicating when the sender has to convey a bad news and it is much better to have a face to face or telephonic conversation in such cases. But, sometimes it is not feasible to have meetings or conversations because of the large number of people involved, unavailability of all the parties, validity and proof of the conversation and geographical distance between the participants.
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