watch this short video and then answer the questions: https://www.kaltura.com/in
ID: 467395 • Letter: W
Question
watch this short video and then answer the questions: https://www.kaltura.com/index.php/extwidget/preview/partner_id/956951/uiconf_id/24290031/entry_id/1_hxkn3o7w/embed/iframe?&flashvars[streamerType]=auto T
ell us your favorite product that you purchased using social media and what positioning statement the company used.
Make sure you include the information from the fill-in-the-blank positioning statement.
Also, state your opinion on how well social media clearly portrayed the positioning statement.
Explanation / Answer
Positioning statement is the which will define the unique features of the product or services and the value it gives to the customers in comparison to its compititor.It helps in building customer loyalty by strong emotional marketing.
Now a days social media is very effective medium of positioning,it include facebook,twitter,tumbler,vine and youtube etc ,it contains the whole details of the product with images ,the customer's feedback ,likes etc.
The favorite product which i purchased using social media was Gatorade which is a brand of thirst quencher body replenisher which includes juices,water and drinks etc so as an athelete i would prefer this product as i was very much impressed by its positioning statement which was " best satisfies thirst and replenishes you so that you can keep acheiving your personal best".
social media clearly portrayed the positioning statement so well as it ensures the best performance ,and it include famous athelestes like micheal jordan ec using this brand and being successful in U.S.
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