Describe an experience you have had with an organization that did not deliver on

Question

Describe an experience you have had with an organization that did not deliver on the expectations set by its brand. Explain. Select a product with a well known brand and perform an in-depth analysis of the brand. What components make up the brand? How does it create brand equity? What is the image that customers associate with the brand and why? What makes the brand successful? How would you create a new slogan for your organization? Why is it important for the brand to fit the organization's vision and mission?

Explanation / Answer

The best example i would like to suggest is the Nokia Inc which failed to adopt to the technology in mobile phone industry and faced severe crisis. this was finally taken over by Microsoft Inc.

The brand image for the mobile phone lies in its technology, futures and portability etc., the Nokia failed to compete in the smart phone industry in adopting to technology and consumer preferences / user friendly.

Initially it was the company which brought in the revolution in the mobile phones by supplying the cheapest branded phones.

The smart phone users will give preference both to the brand and technical configurations as well.

The brand will be successful when it is delivering the customer preferences and able to differentiate the product with that of the competetor.

The new slogan may be creted by keeping continuous track of the environment and make the customers to be confident of the company product and the deliverables.

It is very important for the brand to fit the organisational vision and mission for enhancing its long term growth and path.

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