i need a reply to discussion below: From the analysis of the article (Clifford,
ID: 467078 • Letter: I
Question
i need a reply to discussion below:
From the analysis of the article (Clifford, 2012).
Nordstrom is one of the upscale apparel retail store. Nordstrom is known for selling high qualify fashion clothes. The prices at Nordstrom are usually a little higher that other low end relaters because of high end fashion. Nordstrom targets to little older and more conservative customers usually age group of 28 to 40. Topshop provides runway fashion that is trendy and target customer usually with an age group of 15 to 26. If Nordstrom is looking to attract a younger trendier market segment a successful partnership with Topshop needs careful navigation through marketing strategies. With this varying styles and varying price points as their focus, Nordstrom can stand apart from its competitors. These two companies clearly have different cultures, for example, Nordstrom is a quit store known for its tinkling pianos while Topshop is a loud store with blaring music. Even if their cultures are different, there can be a good partnership developed. On the surface, it appears the target market would be for a younger generation. However, it is really about style and fashion and not about age.
Resources
Clifford, Stephanie. "Conservative Nordstrom to sell trendy Topshop fashions; British chain to introduce its clothing at 14 stores in U.S. in September." International Herald Tribune 13 July 2012. Business Insights: Global. Web. 27 June 2016.
Explanation / Answer
Demand is the sole reason that creates an organization. Demand is generated by customers. Companies fulfilling specific demand must create an atmosphere that facilities friendliness for their customers.
Both the companies are doing the same to attract their customers. They carry distinctive abilities as well as distinctive marketing and promotion plans to generate revenues.
The partnership between the two will be successful in delivery customer the value of combined stores at one place. The customer can see what is trendy and what is elegant at one place. People looking form family shopping can now find both for baby boomers and generation (Y) at same time.
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