1. What are Monster.com strengths and weaknesses with respect to its competition
ID: 465441 • Letter: 1
Question
1. What are Monster.com strengths and weaknesses with respect to its competition? What factors account for its business success to date? 2. How might Monster.com strengthen its franchise: by building its brand; launching vertical sites as brand extensions; or increased geographic expansion? Evaluate these three alternatives. 3. How might Monster.com gain maximum leverage as a subsidiary of TMP Worldwide? 4. Are there new economic models, new sources of user value, or new pricing policies that Monster.com could adopt to enhance its revenues?
Explanation / Answer
1. they are having good brand name in the market, and it is the third largest employment website after Nakuri and TImesjob. its speciality and core advantage is dividing the vacany not only based on experience and education, they are offering jobs based on location, salary, key skills, industry type and their future aspiration.
2. by spreading its brand name at ground levels and by reaching lower level people they can invite local franchisers. to exapnd into the market in more aggressive way, they need to be focus on launching vertical sales, and increase geographical expansion. they are already enjoying goodwill and good brand value in the market.
3. becasue the TMP is one of the big and worldwide recruiter for major kinds of industry, being join with them, it is good to Monster.
4. new economic models should come into the picture.
Related Questions
Navigate
Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.