After news reports that pharmaceutical giant Merck was aware that its arthritis-

Question

After news reports that pharmaceutical giant Merck was aware that its arthritis-fighting drug Vioxx may cause heart problems, the firm's stock plummeted and hundreds of lawsuits were filed against the company This demonstrates what can occur if firms ignore marketing citizenship. sociocultural forces. environmental causes. social responsibility laws regulating car design. Socially responsible business practices have provided all of the following benefits except creating goodwill toward the organization attracting employees reducing marketing costs. generating publicity for the firm positively impacting local communities The adoption of a strategic focus for fulfilling the economic, legal ethical and philanthropic social responsibilities expected by stakeholders is called marketing citizenship social responsible stakeholders

Explanation / Answer

5. it comes under social responsibiliy- so option D is correct. every firm has to consider the social obligations, other wise it may not survive in the market

6. we can not say because of the socal responsibility a firm cost will reduce. so, option C is right

7. otpion C is correct

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