Dell Corporation sent five different versions of an email to customers to determ

Question

Dell Corporation sent five different versions of an email to customers to determine which message was most effective at getting customers to make online purchases. While online sales rose by nearly 20%, two of the versions demonstrated higher than normal click-through rates. Experimentation conducted in a realistic environment is called a:

field experiment.

laboratory experiment.

survey experiment.

cross-sectional experiment.

longitudinal experiment.

field experiment.

laboratory experiment.

survey experiment.

cross-sectional experiment.

longitudinal experiment.

Explanation / Answer

Well, after going through the information given above, the most suitable option, out of all these given ones, is option C. That is Survey Experiment, this is due to the fact that it included many people for a particular subject.

So, the answer is Survey Experiment.

Regards.

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