The next battle in the pizza technology wars has dawned as Pizza Hut Asia just a
ID: 460800 • Letter: T
Question
The next battle in the pizza technology wars has dawned as Pizza Hut Asia just announced that it will test an order-taking robot that uses artificial intelligence to interact with customers,” writes The Wall Street Journal (May 25, 2016). Rival Domino’s Pizza said that it is testing an autonomous vehicle for delivering pies to customers in Australia. Domino’s Robotic Unit interacts with customers through lights on a display and navigates around obstacles on footpaths and roads. The two pizza companies have long battled on the technology front, including promoting smart watches, connected cars and retinal scanning for order and delivery. With Pizza Hut Asia, MasterCard announced Tuesday that it is has embedded its MasterPass mobile wallet into the robot, dubbed Pepper, that the pizza chain is testing in restaurants in Japan. As customers approach and speak to Pepper, the robot can read facial expressions and understand natural language. Pepper, for example, can judge a customer’s mood and perhaps offer add-on products, trying to capitalize on how the customer is feeling. MasterCard plans to study the Pizza Hut transactions to see if there is an increase in order size for customers who interact with the robot. Internet connected machines, including wearable devices and robots, can help companies personalize service in retail stores and other venues by accessing data about customers and applying algorithms to make tailored offers on the spot. By experimenting with robots, MasterCard hopes to learn how customers react to the technology and whether they begin to conduct financial transactions with the machines. The number of Internet of Things devices is expected to jump to 21 billion by 2020, from about 6.4 billion today. Please analyze why restaurant chains are exploring these new technologies. What competitiveness can they possibly achieve by using the new technologies? (Using less than 150 words)
Explanation / Answer
The above technology stated for the Pizza hut is phenemenal it would do miracles and see that the customer needs and demands are met at quick intervals. The restaurant chains are exploring these avenues because of the tough competition in the market where customers require quick delivery. As its mentioned that the Internet devices would increase by 4 times by 2020 this again is a feet for the pizza hut companies where the transaction would take place at a faster pace. The competitivness these restaurant chains are quick service,better transactions,error free transactions, On time performance due to which the customer database would increase thereby increasing the share in the market.
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