AMA INTERNATIONAL UNIVERSIT FINANCIAL SCIENCES rd Tri, X Summer, SY 2016 FINAL C

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AMA INTERNATIONAL UNIVERSIT FINANCIAL SCIENCES rd Tri, X Summer, SY 2016 FINAL COLLEGE OF ADMINISTRATIVE AND -'" Tri _ 2tTri 50 Marks -X PRELM,MIDTERM Course Code: CMBA727 Strategic Management Marks). Part II. Case Studies (20 marks For the ease given to you en to you regarding the vision, values and their you will have seen the familiar sight of operator, National Express has influence on business strategy s strategy, recall it carefally and by road recently it is highly likely that answered the following questions: If you have travelled by road a National Express coach. As the U more than 520 vehicles, cro ng regular scheduled coach services und a UK's largest scheduled coach ly I England, Scotland and Wales each year. As well as providing covering around 84 million miles to reach near well as providi nal Express is the oficial trans uarter of all Glastonbury Festival ticket holders to the port provider for Wembley Stadium and in 2014 took ard site. of As part of the wider National Express Group, i coach and bus ts ALSA brand is also Spain's leading operator yellow school buses, services. Every day, students across the US and Canada go to school on the icon bus operations in Germany, Morrocco operating in 36 US states and four Canadian provinces. There are also rai National Express is a major player in and elsewhere in England and Scotland. Founded in 19v worldwide. the international market, employing 42.000 people Customers are central to all of the National Express businesses and they have a shared visio to earn the lifetime loyalty of customers by consistently delivering frequent, high performing p ublic transport services which offer excellent value. This vision is underpinned by five key values based on excellence, safety, customer, people and community. As part of its commitment to benefit the communities it serves, National Express Coach recently launched its Youth Promise during 2014 hich aims to combat the growing challenges facing young people between the ages of 16-26 Ihe company plans to offer a range of projects, travel incentives and community-based schemes designed to benefit young people and enhance their opportunities of success in work, life and ucation. This case study explores National Express's overall business strategy and shows how its Youth Promise initiative overall plan for a business. The strategy sets out the direction for the company and what it wants to ieve in the long term for business success. The strategy defines which markets the business eeds to compete in, which activities will give it a competitive edge and how its resources will be ed to achieve the overall plan. To remain competitive, an organisation can choose specific ategies, for example Cost leadership-becoming the lowest cost producer in the market Differentiation - offering something different, extra or special that c be better than competitor products or services Focus-achieving dominance in a niche market. ustomers perceive to Reviewed/Check Verified tayif ator Manolo L. Anto Ph.D Program Head Dennis Blanco, Ph.D. Associate Dean Randolpt Von N. Salin Ph.D Colle Date Date Date

Explanation / Answer

National Express has created a vision to put key stakeholders and customers, at the heart of its business by earning lifetime loyality and delivering high performing public transport services. It constantly provide frequent delivery which offers high value.

It has more than 520 vehicles that covers around 84 million miles in order to reach 1000 destinations across Wales, England and Scotland each year. Being the part of National Express Group, its brand ALSA has become the leading operator of bus service and coach.

While creating a vision, the organization has followed the below points:

(b) from the above case, I have learnt that a clear vision is required that is constant and business practices and strategies should adapt to a changing world. Without clear vision your business will lack in direction in this increasing competitive global environment.

The thing that attracted me the most are the strategies followed by the company and they are:

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