Review Chapter 9 and answer the following questions: 1. Managers at Gap Inc., a

Question

Review Chapter 9 and answer the following questions: 1. Managers at Gap Inc., a once- popular retail chain, are reported to have made a series of decisions that hurt the company: they expanded so rapidly that the chain lost touch with customers; they tried to copy the successful approach of rivals rather than charting their own course; they cut quality to reduce costs; they shifted from one fashion approach to another as each failed to appeal to customers, and so on. What techniques would you recommend Gap managers use to improve the quality of their decisions? 2. Can intuition and evidence-based decision making coexist as valid approaches within an organization? How might managers combine their intuition with a rational, data-driven, evidence-based approach?

Explanation / Answer

GAP manager can use following technique to improve quality of their decision:

Intuition is a perfectly acceptable means of making a decision, although it is generally more appropriate when the decision is of a simple nature or needs to be made quickly. Intuition and evidence-based decision making can coexist as valid approaches within an organization. One way to do this is to apply the two aspects in turn. It’s useful to start with reason, and gather facts and figures. Once you have an obvious ‘decision’, it’s the turn of intuition. How do you feel about the ‘answer’? Does it feel right? If not, have another look, and see if you can work out why not. If you’re not emotionally committed to the decision you’ve made, you won’t implement it well or effectively.

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