Over the course of this unit, we have discussed the importance of mission and vi
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Question
Over the course of this unit, we have discussed the importance of mission and vision statements. As a part of that discussion, we analyzed mission and vision statements for their effectiveness. For the Unit II Essay, you will expand on this topic. Using your favorite search engine, research the mission and vision statements of different fortune 500 companies. Then, you will write an essay in which you compare and contrast the mission statements of two companies and the vision statements of two companies. You may use the same companies for both the mission and vision comparisons or separate companies.
Explanation / Answer
Mission and Vision statements of some fortune 500 companies.
Compare and contrast Yahoo & Google’s Mission Statements
PUMA Vision—to be safer, more peaceful, and more creative than the world today
Adidas Vision: To achieve goals at environmental and social front.
Here vision of Puma has been established as a holistic and memorable brand experience that builds meaningful, loyal and long-term relationships with consumers. PUMA wants to have position as brand for sport Lifestyle Company which is sustainable has core values such as design innovation and inclusiveness. Puma believes that working their best to be safe, Honest, Positive, and Creative with values, they are putting efforts to make the products most picked up by customers.
Adidas brand built upon a passion for sports and a sporting lifestyle. It inspires consumer and customer to achieving goals in life. Adidas has offered many product innovation to anticipate and respond to customer needs. Adidas has strong brand value in sports industry and its vision statement strives long term values creation.
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