MKT Module Eight Extensive Problem-Solving Problem Set Guidelines and Rubric Pro
ID: 459189 • Letter: M
Question
MKT Module Eight Extensive Problem-Solving Problem Set Guidelines and Rubric
Prompt: Extensive problem-solving
a. Define extensive problem-solving, limited problem-solving, and routinized response behavior.
b. What are the differences among the three decision-making approaches?
c. What type of decision process would you expect most consumers to follow in their first purchase of a new product or brand in each of the following areas?
1. Chewing gum
2. Sugar
3. Men’s aftershave lotion
4. Carpeting
5. Paper towels
6. A cellular telephone
7. A luxury car
Explain your answers.
Guidelines for Submission: Double spacing, 12-point Times New Roman font, one-inch margins, and discipline-appropriate citations. Page length requirements: 1–2 pages.
Explanation / Answer
Extensive problem solving (EPS): When consumer is buying a new product and don't know technical details of the product or want to purchase expensive product. Then the consumer will do extensive research by comparing the product of different brands and alternative to that product. He will invest lot of his time in it to find out the product which matches his benchmark.
Limited problem solving (LPS): When the consumer has already experience with the product, he invest his time to choose the model or brand. This is the case of limited research or Limited Problem solving
Routinized response behavior (RRB): Consumers are already used to product of the particular brand. He is happy with it, then he does not spend time on researching in it. He may wait for discount period and buy in huge volume as the product is not a risk buy for him.
2. The differences in these three decision processes are
3. The decision process used in following products are
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