MKT Module Eight Internet Information and Consumers Problem Set Guidelines Promp
ID: 458460 • Letter: M
Question
MKT Module Eight Internet Information and Consumers Problem Set Guidelines
Prompt: The speed at which products are being introduced and accepted or rejected is increasing because of the internet and its ability to bring information to consumers.
Find a product that you have noticed recently and perceive to be new. Examine how the internet is being used to bring this new product to the consuming public.
Answer the following questions:
a. What do you perceive the future of the new product to be?
b. Have any rating services reviewed the product yet? (If so, what are the ratings?)
c. How will these ratings impact the product’s success?
d. What are your thoughts and findings on the new product?
Guidelines for Submission: Double spacing, 12-point Times New Roman font, one-inch margins, and discipline-appropriate citations. Page length requirements: 1–2 pages.
Explanation / Answer
Find a product that you have noticed recently and perceive to be new. Examine how the internet is being used to bring this new product to the consuming public.
The market for electronic books, for Experts in Marketing and Business, is an exciting topic because we are living a revolution:
• How to read an eBook
• how to buy an eBook
• how to write eBook
• how to make money with eBook
This also influences the purchase of devices that allow us to read eBook s, there is no clear trend, that type of device, will reign for reading electronic books. Today we can opt for multiple devices, starting with PC and eBook Readers. They are followed by tablets and then Smart Phones
Selling an eBook it is based on a strategy of multi-devices that allows readers to read their eBook, where and how they prefer to. For example: Amazon eBooks can be read on the Kindle reader, PC / Tablets / Smartphones by installing an application. The system allows some synchronization between devices, thus allowing the reader to change devices without losing, for example, the page where he had left.
Another feature that we can observe is that there is a multitude of different formats for e-books:
• There are 2 dominant formats, PDF and ePub
• The PDF format is more common in the professional segment
• the ePub format: the format chosen by publishers for the general public (novels).
• A third specific format: AWZ for the Kindle from Amazon.
Market Trend:
• Reasons to buy: it is practical, portable and easy to buy
• Increased reading time: for 2/3 of respondents, and 90% want to repeat the experience eBook
• Readers can find: eBooks paid and free eBooks.
• Target markets have 2 profiles:
general consumer: decide for fun and money
For professional use: perceives training as an investment, not an expense
There are 3 key factors:
• Availability of content in multiple languages.
• Development of reading devices.
• Implementing an aggressive price policy: The key to success of Amazon model, prices below US $ 10 great books for public.
Answer the following questions:
a. What do you perceive the future of the new product to be?
Currently, we have in Google, a joint experiment of Google Creative Lab and Visual Editions, they have an idea, to make the eBook, more dynamic, making use of the mobile web and capabilities of the smartphone or tablet.
With this experiment eBooks can get closer to the concept of multimedia, using hyperlinks, changing according to the weather or time and include animations.
This experiment has launched two pilot books, both available on the web "EDITION AT PLAY", and presumably that will emerge new titles with new experiences for the reader.
b. Have any rating services reviewed the product yet? (If so, what are the ratings?)
Ratings on the market for electronic books are based on both top-sellers electronic books, which depend on the author or the type of reading, as well as the most used e-reader. For example, Amazon's online bookstore offers more than 100,000 ebooks in Spanish, compared with 65,000 Barnes & Noble and Kobo 35,000. Although you can find all the best-selling titles in the event choicest looking for another book, the chances of finding it in the Amazon store, logically, will be higher.
To buy the best eBook reader, there is a great variety if you stick to their different performance and greater or lesser number of features offered by them, with prices ranging from $ 50 for the most basic models to $ 200 e-Readers high end. The first step to consider before purchasing an electronic reader, will know what will be the maximum amount of money you're willing to spend. Offering excellent value for money with the best digital library network available, the Kindle Paperwhite Amazon wins the title of best eBook reader market.
c. How will these ratings impact the product’s success?
The quality of the eBook and e-reader, the profile of users, visits to portals and business results, marks a different path, where the commercial development of the digital book now exceeds the consumption of physical books.
The increase in demand for eBooks drives, industry the new devices electronic readers or e-readers, that by allowing online purchasing create an alternative system for both the author and the reader.
d. What are your thoughts and findings on the new product?
I think it is inevitable that the eBook is imposed as the new generation of books in the future.
However, it is still an emerging technology, in the case of e-reader, there is always the possibility that a person go in a hurry to buy it and then exit a new and better version.
We cannot deny that the electronic format will impose,, because today, everything becomes computerized, whether music, movies, photography and even newspapers (which have a website and all). Therefore, in the future the eBook will be the successors of the traditional book.
On the other hand, we cannot rule out that the traditional book continue to exist, but will be relegated to the background, as with vinyl records.
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