PART 1: COMPETITIVE ADVANTAGES List the competitive advantages of the product, s

Question

PART 1: COMPETITIVE ADVANTAGES List the competitive advantages of the product, service or organization and focus on: the things that make it different from competitors in positive ways.

PART 2: MARKET NICHE AND POSITIONING STRATEGY Describe the market niche of your choice, along with the positioning strategy you recommend using. Why do you think this is the right approach?

PART 3: POSITIONING STATEMENT Develop a positioning statement using this formula: “To [target audience], [product/service/organization name] is the only [category or frame of reference] that [points of differentiation/benefits delivered] because [reasons to believe].[1]

Explanation / Answer

Competitive advantage is simply a way or a concept that makes one company or organization superior to other. It is the attributes that allow an organization to outperform its competitors.

These attributes may be a highly skilled personal, geographic location, new technology, high entry barriers etc.

Well when it comes to competitive advantage the best company that comes in one’s mind is the APPLE.

Some of the reasons why the attributed of apple has outperformed others are:-

On the other hand a customer with android eco system can switch from sony, htc and Samsung etc.

One of the other companies that come to mind while talking about competitive advantage is Harley-Davidson.

Few points how they maintain it are:

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