1.) What are some important independent variables that must be dealt with in an
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1.) What are some important independent variables that must be dealt with in an experiment to test consumer reactions to a pilot for a new TV series? Explain why those variables are important. 2.) How does history differ from maturation? What specific actions might you take to deal with each in an experiment? 3.) Suppose your supervisor is interested in determining whether or not a sweepstakes program should be used to promote your brand. Identify potential independent variables, dependent variables, and treatments. What would you recommend? Why?Explanation / Answer
After collecting the data, the judgment can be made about the continuity of the TV series or not.
Plus if they are finding that less people are watching it then they will use some promotional tactics.
Secondly, which all programs are aired during that time slot and how your TV series are different from the competitor’s offerings.
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