1. Two commonly used techniques to aid mangers with important decisions for sett
ID: 457910 • Letter: 1
Question
1. Two commonly used techniques to aid mangers with important decisions for setting a direction and allocating resources include __________ and __________ analysis strategies
a.micromarketing; macromarketing b.business portfolio; diversification c.investment; divestment d.dashboards; metrics e.subjective; objective
2. In the past several decades, attitudes of both men and women have changed. Increased participation in __________ has eliminated one of the most visible inequalities in opportunities for women.
a.organized sports b.graduate business (MBA) programs c. fasion design programs d.financial/investment banking jobs e.medical professions
3.When compared to Generation X, members of Generation Y are MOST LIKELY to influence
a.children's designer clothing lines b. health care and insurance c. all forms of communication d. retirement plans. e. automobile design
4. The term used to identify an organization's long-term course of action designed to deliver a unique customer experience while achieving its goals is referred to as a __________.
a. marketing strategy b.policy c.strategy d.plan e.tactic
5.A local college of business offers an outstanding graduate business school education program. Marissa pays the tuition to attend and earns her MBA with a concentration in marketing management. Upon graduating, she is offered a high paying, fulfilling position. Was this a marketing exchange?
a.No, because the university earned a profit from Marissa's tuition. b.No, because money was exchanged in the form of tuition and Marissa's income will come from her employer, not the graduate school. c.No, because the school did not provide Marissa with a tangible product, only the potential of an education. d. Yes, because the university promised Marissa she would graduate on time, and she did. e.Yes, because paying tuition was exchanged for knowledge that directly led to Marissa's high paying, fulfilling new job.
6. The demographic characteristics of the population and its values are referred to as
a.attitudinal forces. b.psychographic forces. c.social forces. d.cultural forces. e.market forces.
7. Whether an individual is buying for personal or household use, or an organization is buying for its own use or for resale, the individual or organization would be considered
a.a prospective customer. b. a dual-purpose marketing decision maker. c. a potential distributor. d. an informed buyer. e. an end-user.
8. All of the following are marketing mix strategies that Chobani has used to sell its yogurt EXCEPT:
a. develop a new yogurt product line for kids. b. price the Chobani yogurt line below its major competitors (Yoplait and Dannon) to increase sales and market share. c. use Facebook, YouTube, and other social media to promote Chobani yogurt. d. rely on "word-of-mouth" to reach new customers. e. employ a spokesperson to open a yogurt bar.
9. All of the following statements are true EXCEPT:
a. During the 2000s, more people migrated from suburbs to exurbs. b. The number of micropolitan statistical areas exceeds those of metropolitan statistical areas. c.During the 2000s, the U.S. population shifted from urban cities to suburbs. d. During the early 1900s, the U.S. population shifted from rural areas to cities. e. Most of the people in the U.S. reside in suburbs.
10. The use of coupons is a frequently used marketing tactic for which form of competition?
a. pure competition b. cross-market competition c. an oligopoly d. a monopoly e. monopolistic competition.
11.When consumer expectations are low based on how they respond to the question, "Looking ahead, do you think that a year from now you will be better off financially, worse off or just about the same as now?" from the Index of Consumer Sentiment conducted by the Survey Research Center at the University of Michigan, economic conditions are MOST LIKELY to be __________ in the near future?
a. booming b. recessionary c. at full employment (i.e. unemployment is projected to be 5%) d.hyperinflationary e. static
12. As the director of marketing for Littleton Hospital, you must conduct an environmental scan to help create a five-year marketing plan for the hospital. Which of the following environmental trends should you consider to be the MOST IMPORTANT?
a. The number of people in the geographic area who are 65 years or older will increase by 23 percent during the next five years. b. By the year 2015, baby boomers will control more than 50 percent of all consumer expenditures in the U.S. c. The Littleton community has seen a rise in dual-income households. d. By the year 2025, robotics will play a major role in surgical procedures. e. Twenty percent of the local population is of Hispanic origin.
13.Ben & Jerry's is founded on and dedicated to a sustainable corporate concept of linked prosperity. Its mission consists of three interrelated parts: Ben & Jerry's economic mission is to operate the company
a.with the goal of generating enough revenue to be a completely nonprofit organization. b. on a sustainable financial basis of profitable growth, increasing value for our stakeholders and expanding opportunities for development and career growth for our employees. c. with the goal of making profits for selected charitable organizations such as Fair Trade. d. with the goal of increasing market share not only in ice cream sales but also in its retail clothing and accessories merchandise lines. e. with the goal of expanding into international markets by developing sustainable dairies for developing nations.
14. American Express has a long history of working for the good of all in its New York community. In 1885, it engaged its employees to help raise money to build the pedestal of the Statue of Liberty. Today, it has a program to help restore, preserve and revitalize historic sites in New York City. These actions by American Express are partial fulfillment of the __________ the firm has established for itself as a corporate citizen.
a. unit sales goals b. market share goals c. sales revenue goals d. customer satisfaction goals e. social responsibility goals
15. Successful organizations must be visionary, which includes the ability to
a. develop strategies based on those that were successful the past. b. be backward-looking, examining the past carefully to learn from mistakes. c. anticipate future events and respond quickly and effectively. d. hire the most culturally diverse team possible in order to generate the best new ideas. e. involve all stakeholders of the organization when defining its business mission.
16.Technology can change existing products and the ways they are produced. Many companies are using technological developments to allow the __________ of products through the manufacturing cycle several times.
a. pruning b. adding c. recycling d. precycling e. refining
Explanation / Answer
1. Two commonly used techniques to aid managers with important decisions for setting a direction and allocating resources include business portfolio and diversification analysis strategies. The business portfolio helps the managers in setting up the goals and compare with the competitors. The portfolio and diversification helps the managers to put in the best use of the available resources.
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