Using the guides and resource suggestions listed in Chapter 12, perform a strate

Question

Using the guides and resource suggestions listed in Chapter 12, perform a strategic audit of Tesla Motors, Inc. A good starting point is the company’s investor relations website at: http://ir.teslamotors.com/ The audit should include the following:

I. Current Situation a. Current Performance b. Strategic Posture

II. Strategic Managers a. Board of Directors b. Top Management

III. External Environment a. Natural Environment b. Societal Environment c. Task Environment

IV. Internal Environment a. Corporate Structure b. Corporate Culture c. Corporate Resources

V. Analysis of Strategic Factors a. SWOT b. Review of Current Mission and Objectives

VI. Strategic Alternatives and Recommended Strategy a. Strategic Alternatives b. Recommended Strategy

VII. Implementation VIII. Evaluation and Control

Explanation / Answer

I. Current Situation .

Its goal is to speed up this transition from gasoline cars to electric cars, thus their vision is "Create the most compelling car company of the 21st century by driving the world's transition to electric vehicles." To create this improved car, they couldn't begin with an inexpensive electric car - it would have been too expensive. So they had to begin with an expensive sports car: the Roadster. The idea behind this decision was that the profits from the Roadster would pay for a less expensive car: the Model S, and profits from the Model S would pay for an even cheaper car. Tesla Motors has over than 2,000 employees, they designs and sells high-performance; highly efficient electric sports cars — with no compromises. Tesla Motors cars combine style, acceleration, and handling with advanced technologies that make them among the quickest and the most energy-efficient cars on the road.

II. Strategic managers.

a. Board of Directors: ELON MUSK-Chairman, Product Architect and CEO. Brad W.Buus-Director, IRA Ethrenpreis-Director, Antonio J. Gracias-Director, Steve Jurveston-Director, Harald Kroeger-Director, Kimbel Musk-Director

Organization, ELON MUSK-CEO, JB STRAUBEL-Chief Technical Officer, DEEBAK AHUJA-Chief Financial Officer, FRANZ VON HOLZAUSEN-Chief Designer, JAY VIJAYAN-Chief Information Officer, JEROME GUILLEN-Vice President, World Wide Sales and Services, GILBERT PASSIN-Vice President, Manufacturing, DIARMUID O’ CONNEL-Vice President, Business Development, ARNNON GESHURI-Vice President, Human Resources, PETER CARLSSON-Vice President, Supply Chain

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