http://www.youtube.com/watch?v=y0ZxTFZPUSg 1) How is it possible, as Braddock no

Question

http://www.youtube.com/watch?v=y0ZxTFZPUSg

1) How is it possible, as Braddock noted, to have a great deal of data but little information?

2)How does the SAP database and business intelligence component change this?

3)What is meant by “visibility into the workflow” and why is it important to FreshDirect’s success?

4) What are exception screens and how are they used? What has been the impact on employees of the changes brought about by the SAP ERP system and associated business intelligence applications? How is FreshDirect’s use of its database related to its brand image? What is the most important element of their brand?

5)How would this relate to one's everyday life?

Explanation / Answer

1) The possibility of having a great deal of data but little information occures when an organization's data is poorly sorted out and the value of data that the business has is little due to its low utility,irrespective of its size.Organizing and structuring data in a proper way converts raw data into information which is more useful to the organization.

2) The SAP database and business intelligent component builds a bridge between numerous data and useful information by bringing data to multiple systems into one report in real time.SAP databese and business intelligence can help organizations get meaningful reports without spending lots of money and helping them simplify the data and understand the problem they are facing.

3) Visibility of workflow is the ability of an organization to understand the process involved in all its tasks from producing of goods to its delivery to customers.It is important for FreshDirect's success because it helps to understand the workflow in order to identify the challenges it is facing in different tasks.It make sdelivery more successful when the workflow is visible.

4) Exception screens show the area of a task where there is problem.It detects the problems and alert the concerned manager.ERP system and associated business intelligence application has a great impact on employees.They have become more intelligent on managing workflow informationThe employees get the right information about the order and the correct places to deliver them.It has become easy to detect a cause of the problem when delays occure in the delivery.The software has given Fresh Direct an image of a company that meets the expectations of its customers.It provides timely and unfaulty deliveries according to the orders of the customers.Loyalty to the needs of the customers is the most important element of their brand.

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