2.What social media website(s) does the company utilize? 3.Who is the company’s

Question

2.What social media website(s) does the company utilize?

3.Who is the company’s target market? Does the company do a good job of targeting these individuals through its social networking site? Why or why not?

4.Compare the company’s social networking site with its official website. How does the content and language differ between the two sites?

5.Social media objectives are listed in Chapter 18 in section 18-2b. Identify the company’s primary social media objectives based on actual communications on its social networking site. Be sure to provide examples.

6.Describe the promotional methods that the company uses to market products or services on its social networking site.

7.What do you recommend that the company do to stay on top of current social media trends?

Explanation / Answer

Company utilizes social media sites like FaceBook, Twitter, Instagram etc Target market for samsung will be any person between 12 -60 years of age. It is easiest way to reach segment of people based on people preferences Normal websites are not interactive but social media websites are made interactive so that people can post comment, like and share content through it Promotional method used are like coupon , free trials etc

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