principals of management Urban legends and internet scams are a real problem for

Question

principals of management Urban legends and internet scams are a real problem for some businesses. Gerber Baby Foods was flooded with 1 million letters and 80,000 phone calls from parents responding to an e-mail about a phony class-action lawsuit. Another urban legend about Costa Rican flesh-eating bacteria that affected banana shipments cost that industry more than $30 millions. Procter & Gamble had to deal with claims that its Febreeze product contained Agent Orange, a dangerous chemical. Many companies choose to ignore these myths created by angry customers or rabble-rousers, but experts believe this is the worst possible action to take. Companies should instead do everything possible to reassure its customers. Refer to Urban Legends. The angry P&G; consumer who started the rumor about Febreeze would have used_____ to create the initial e-mail message. encoding intranets information diffusion physical stimuli decoding

Explanation / Answer

Answer: the correct answer is information diffusion.

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