2. Which of the following is true of marketing research? A. It is typically cond

Question

2. Which of the following is true of marketing research? A. It is typically conducted for branding of new products but not for existing products. B. It can be applied to a variety of problems including price, product and promotion, but excluding place. C. Theoretical research plays no role in marketing research. D. It draws heavily on the social sciences, both for methods and theory. E. Marketing research investigations that focus on topics such as trade area analysis and store image/perception are categorized as promotional research methodologies.

3. Qualitative research is likely to prove most efficient when the research objective is to: A. find the average number of cups of coffee taken by the employees of a particular organization. B. determine the magnitude of a response. C. calculate the mode of a set of numerical data. D. understand a cultural phenomenon. E. calculate the distance between the smallest and largest values in a set of responses.

4. The categorization and coding of data is part of the theory development process in qualitative data analysis. A. TRUE B. FALSE

5. Which of the following is a disadvantage of the online survey method? A. The probability of the occurrence of the nonresponse bias is high. B. They prove to be more expensive per respondent than other survey methods. C. They cannot randomize the order of questions within a group. D. Coding is mandatory for online resources which complicates things. E. They are very time consuming due to which quick data collection is not possible.

Explanation / Answer

2.Correct answer is option d i.e it draws heavily on social sciences,both for methods and theories.Marketing research often involves the stusy of consumer buying behaviour,which is very much like a part of social science.There are also other various social science topics that are used in market research.

3 Correct answer is option d i.e to understand a cultural phenomenon.Because a cultural phenomenon includes qualitative data which cannot be calculated through numbers.So,qualitative method is more efficient for this purpose

4. Correct answer is A i.e true.categorization and coding of data is part of the theory development process in qualitative data analysis.The coding procedure developes as researchers identify various patterns in their idea and then coding process is complemented by catagorization

5. Correct answer is option A i.e the probability of the occurance of nonresponse bias is high.In an online survey method the researcher is not in direct contact with the respondent.The respondents are supposed to response online according to their convence.Therefore the chance of non response in online survey method is high.

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