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SWOT begins with an analysis of the general business environment. It then identi

ID: 450351 • Letter: S

Question

SWOT begins with an analysis of the general business environment. It then identifies the strengths and weaknesses of the firm. This part of SWOT involves internal analysis, which can normally be done fairly easily because it deals with areas within the company. Besides the SWOT analysis, name a couple of other internal analyses that could be used to help improve your business or marketing plan. Also explain a couple different tactics, within these internal analyses, that can be applied in preventing your strengths from becoming weaknesses.

Explanation / Answer

To analyze internal strengths apart from SWOT below are some of the techniques which organization can use and avoid from strengths becoming weaknesses:

MOST analysis

To find out internal environmental analysis of organization you may rely on MOST technique. This tool ensures that your project is well-aligned to the 4 attributes. The 4 factors of MOST technique are:

Mission: Determining where your business intends to go

Objectives: Deciding what goals will help attain the mission

Strategies:Planning options to help move forward

Tactics: Planning how the strategies will be implemented

Heptalysis

This tool is used for detailed analysis of early stage organizations which are looking to establish themselves in market and below are the factors which are considered in this technique

SCRS:

From my perspective after SWOT, this is one of the most reliable business analysis technique to evaluate company's internal environment It claims that the analysis must flow from the current state and requirements from high-level business strategy towards the solution.

The term is an acronym for: