Jones and West (JW) is a prominent advertising agency located in downtown Manhat
ID: 449915 • Letter: J
Question
Jones and West (JW) is a prominent advertising agency located in downtown Manhattan. The firm is currently designing an ad campaign for a new type of espresso machine called the FreshBean. The machine has not yet been sold outside of Europe, so JW must develop a comprehensive campaign that will make the product stand out. Advertising executives will create a series of print, radio, and television advertisements to promote the new product. Answer the following question based on the scenario described above. Because the FreshBean is a new product, JW should focus on which specific goal of promotion in the initial advertising campaign? a. Reprimanding b. Distracting c. Reminding d. Informing e. Persuading
Explanation / Answer
Answer:
While launching a new product in the market, the best advertising startegy for campaign is Informing. Because the product is new to the public it is crucial to make sure that the public knows about the product. The Advertising Strategies of Reminding, Persuading come after the Informing Stratecy.
Therefore, in the given situation where FreshBean is a new product, the specific goal of promotion in the initial advertising campaign shall be that of Informing. The correct answer is Option d.
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