I am taking a college course on Leadership Organizations. I have a case study I

Question

I am taking a college course on Leadership Organizations. I have a case study I have to do. The book is called New Leadership for todays healthcare professionals. the following are questions. 1. What areas of Amityville's operations will be critical to review? 2. How will Amityville's financial data be used in the strategic planning and decision-making process? 3. How will healthcare reform impact Amityville and its strategic planning? 4. How do the community and Serenity Hospital impact Amityville's strategic planning?

Explanation / Answer

1.

Following areas of Amityville's operations will be critical to review from the financial perspective:

Percentage market share

Operating margin percentage

Earnings of the hospital before deducting the taxes, interest, depreciation and other factors

Contribution margin by each service

Salary and benefits as a percentage of revenue per unit of employee performance

Cash collection as a percentage of net collectable revenue

2.

The financial data of the company would help to determine the strength and weak areas of its business. Strength of the hospital includes its specialization in cardiology unit. The weak point of the hospital is that it has moderate success in the burgeoning community. Furthermore, it would also help to determine the future opportunities and threats for the company.

Major threats for the company includes the planning of orthopedic practices to open their branches near Amityville facility, increasing competition from Serenity hospital, etc. Future opportunities for the hospital include increasing population of the city with 12% major population in 65(+) age group. All these factors would help the company in strategic planning and decision-making process. The decision making process of the company needs to be targeted to improve its strengths and overcome the weaknesses. Furthermore the hospital should make strategy to tap the market opportunities in an effective way.   

3.

Healthcare reform is one of the major challenges for the company as they need to change their operational and tactical decisions as per the change in healthcare policies and practices.

4.

The Serenity Hospital is the biggest competitor of Amityville. Therefore, Amityville needs to develop a strategy that would help to maintain a competitive edge over Serenity. Since the hospital has moderate success in the burgeoning community, therefore it needs to identify the prime requirements of community and fulfill them. It would help the hospital to increase its market presence.

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