Location Score Using the above factor ratings, calculate the composite score for

Question

Location Score

Using the above factor ratings, calculate the composite score for each location. (Do not round intermediate calculations. Round your final answers to 2 decimal places.)

Determine which location alternative (A, B, or C) should be chosen on the basis of maximum composite score.

Location Score

  Factor
(100 points each) Weight A B C   Convenience .15        88 85 83   Parking facilities .20        72 85 90   Display area .18        87 89 88   Shopper traffic .27        95 91 94   Operating costs .10        87 95 85   Neighborhood .10        94 98 85 1.00       

Explanation / Answer

B.

Location B should be chosen as it has the highest composite score.

Location          Composite Score A 87.01 B 89.64 C 88.67

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