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1. An electronic company is deciding on which of the two new products should be

ID: 444165 • Letter: 1

Question

1.     An electronic company is deciding on which of the two new products should be put in production. It has identified three factors it considers most important and has decided to use Factor Rating to evaluate the two products based on five-point scale, with 1 being poor and 5 excellent. The weights assigned to each factor are shown below in the table, as well as the factor score. Please evaluate the two products.

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factor       factor weight       product 1: factor score       product 2: factor score

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Cost           30                       4                                        5

Price          30                       4                                        2

Demand    40                       3                                        3

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Explanation / Answer

Product 1 Product 2 Factor Weight Score Weighted Factor Score Weighted Factor Cost 0.3 4 1.2 5 1.5 Price 0.3 4 1.2 2 0.6 Demand 0.4 3 1.2 3 1.2 Total 3.6 3.3