1. An electronic company is deciding on which of the two new products should be
ID: 444165 • Letter: 1
Question
1. An electronic company is deciding on which of the two new products should be put in production. It has identified three factors it considers most important and has decided to use Factor Rating to evaluate the two products based on five-point scale, with 1 being poor and 5 excellent. The weights assigned to each factor are shown below in the table, as well as the factor score. Please evaluate the two products.
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factor factor weight product 1: factor score product 2: factor score
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Cost 30 4 5
Price 30 4 2
Demand 40 3 3
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Explanation / Answer
Product 1 Product 2 Factor Weight Score Weighted Factor Score Weighted Factor Cost 0.3 4 1.2 5 1.5 Price 0.3 4 1.2 2 0.6 Demand 0.4 3 1.2 3 1.2 Total 3.6 3.3
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