Business Ethics: Case 5 New Beligium Brewery 1. What environmental issues does t
ID: 443634 • Letter: B
Question
Business Ethics:
Case 5
New Beligium Brewery
1. What environmental issues does the New belgium brewing company work to address?How has NBB taken strategic approach to addressing these issues? Why do you think the company has taken such a strong stance toward sustainability?
2. Do you agree that New Belgium's focus on social responsibility provides a key competitive advantage for the company? Why or why not?
3. Some segments of society contend that companies that sell alcholic beverages and tobacco products cannot be socially responsible organizations because of the nature of their primary products. Do you believe New Belgium's actions and initiatives are indicative of a socially responsible corporation? why or why not?
Explanation / Answer
1.New belgium brewing(N.B.B.) works to whereabout three coincidental matter which are cost-potent,energy saving alternative for control its business and decreasing its impact on the situation recycling and manage reuse planning and green building mode.
To arrange these whereabout issues N.B.B. introduces 3 R'S which are Reduce,Recycle,Reuse.According to 3R's planning N.B.B. uses wind generator to decrese its carbon dioxide,converts the drain water into fresh fish food and gives idea to staff to manage other transportation.To encourage most inbuilt throughout the supply chain.N.B.B. takes viable purchasing guidelines.Its give permission to allow eco friendly suppliers.
2. I completely agree with the N.B.B. focus on social responsibility provides a key competitive advantage for the because its doing ample social responsibilty.I give you some example relating to this theory the company clash to improve soceity and compliment people's through corporate giving,giving sponsorship to functions.N.B.B. maintains a society news board in its address where it post a batch of society arrange activities and plan.N.B.B. is famous for two things which are giving top class quality and commitment towards casting ballot.N.B.B. social responsibilty helps company by giving consumer a good quality.
3.Despite N.B.has made great stalk in managing a socially responsible quality image,its not complete its work.N.B.got the Environmental Achievement Award.It was a great pleasure and provides motivation for the comnpany to continue with social responsibity goals.But there are still some chances for N.B.B. to improve especially for corporate citizen.There will regularly need for maximum public contact for avioding alcohal.
Like this,there are some DO and DONTS involve in this process but still i believe that N.B.B. doing a great job.
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