Explaining Customer-Based Brand Equity – Select a specific brand that is familia

Question

Explaining Customer-Based Brand Equity – Select a specific brand that is familiar to you, but different from the one you selected in the first question for this assignment. Answer the following questions in regards to the brand you select. [Note, you will need to read and refer to the “Building Customer-Based Brand Equity” reading for this portion of the assignment.]

1-What is a specific brand that has established itself as highly salient in your mind in a particular usage situation. [as part of your answer, identify both the brand and the usage situation. Note, this is a relatively short answer].

2-Referring to the brand you identified, what is one way that it’s performance and one way that its imagery has contributed to brand’s the meaning in your mind.

3-Referring to the brand you identified, what is one way you have responded to the brand. In your answer, describe one way you responded by making a specific judgement and one way you responded by having specific feelings.

4-Referring to the brand you identified, to what extent has the brand resonated with you? In your answer, select one of the ways a brand can resonate (i.e., behavioral loyalty, attitudinal attachment, sense of community, and active engagement) and describe the how the brand has resonated with you in that way.

Explanation / Answer

Q1 THE BRANDS WHICH HAVE ESTABLISHES AS HIGHLY SALIENT IN MY MIND ARE STARBUCKS AND SUBWAY ,WHEN I SAW THE BRAND IT MADE ME THINK THAT THERE IS SOMETHING UNIQUE ABOUT THE COMPANIES (STARBUCKS IS CHIC AND STABUCKS IS SUPER HEALTHY )

Q2- THERE IS NO DOUBT ABOUT THE PRODUCTS OF THE COMPANY AS SUBWAY AND STARBUCKS MAKE THIER PRODUCTS RIGHT INFRONT OF US SO THERE IS NO DOUBT ABOUT IT , THE SERVICE OF EACH OF THE BRAND IS SIMPLY OUTSTANDING ,SUBWAY FOR EXAMPLE IS AND HAVE BEEN BETTER THAN ANYOTHER FAST FOOD RESTAURANT IN THE BUSINESS GIVING IT THAT UNIQUE IMAGE AND NAME

Q3-OK THE BRAND SUBWAY HAS A PERSONAL BOND WITH ME IN SUCH A WAY THAT ONCE I WAS GIVEN A CHOICE OF EITHER EATING AT KFC OR SUBWAY I FIRST WENT TO SUBWAY BUT I WAS UNSATISFIED WITH THE SERVICE AND THE QUAKITY OF FOOD , WHEN I WAS RETURNING THERE WAS A SUBWAY ON THE WAY SINCE I WAS STILL HUNGRY I WNET IN AND ORDERED A 6 INCH SUB , AND THAT FELT LIKE THE BEST THING I EVER TASTED SO FAR SINCE THEN I HAD SUBWAY AS A BRAND PREFERENCE OVER MCDONALDS OR DOMINOES

Q4 - FOR ME TO BE LOYAL TO SUBWAY THERE WAS A MAJOR PART FORM THIER SIDE AS A WAY OF PULLING THE CUSTOMER TOWARDS THEM WITH THIER NEW SCHEMES (SUB OF THE DAY), CHEAP PRICES GREAT QUALITY OF FOOD , GOOD ATMOSPHERE AND NICE SERVICE AND QUICK TOO, AS MENTIONED EARLIER PEOPLE PREFER THIS BRAND OVER OTHERS BECAUSE OF ITS INCREASING HEALTH VALUES AS COMPARED TO ANYTHING

NOTE PLEASE DO RATE THE ANSWER

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