Please respond to this discussion post. Direct and digital marketing allows comp

Question

Please respond to this discussion post.

Direct and digital marketing allows companies to reach out to customers in order to understand individualized communities and narrowly defined segments in attempt to build valuable relationships. This could be through telephone, email, social media, or apps. This type of marketing is beneficial to sellers because they can understand what customers need, change prices, or immediately personalize offers to their customers all from their fingertips. They are also able to provide service through online chats which help customers navigate and find things on company's apps and websites. In addition, sellers are able to advertise on social medias and spread new promotions to a wider market. As for buyers, the ability to access information conveniently and fast is important. It allows buyers to see products and understand buying information through their phones, tablets, and computers. Also, it provides a since of community and engagement to customers. Direct and digital marketing has allowed the buying process to occur at a faster rate then in stores alone.

Explanation / Answer

It is indeed true that through direct and digital marketing the buying process has been made easy. Using Direct and digital marketing, the company can reach to the customer easily and the company can customize its product according to the trend, consumer choices and discounts. The process works the best also when it gives the company to reach out to millions of people in fractions of seconds, easy processing of the buying orders etc

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