1) Consumers can order a bathroom vanity through Lowe’s website and pick up the
ID: 433515 • Letter: 1
Question
1) Consumers can order a bathroom vanity through Lowe’s website and pick up the vanity at the store. This type of delivery is called
click and brick.
site to store.
bricks and mortar.
digital to domestic.
nontraditional.
2) The Walt Disney Company is a master at incorporating all the unique characteristics of digital media into their website. They know how to appeal to all types of consumers and utilize the full potential of digital media. The Disney website immediately catches your attention with sights and sounds that come alive. Not only can you catch a glimpse of an upcoming movie, but also connect with your favorite characters from movies past. The website offers age-appropriate games and activities, including the ability to create a fairy-tale cottage. The Disney Parks have their own links of course, along with Radio Disney, the Disney Store, family vacation packages, and an educator's corner. An adult or child can enjoy navigating through the electronic marketing of Disney.
Refer to Scenario 10.1. Through the Disney website, consumers can access in-depth information about Disney products, movies, theme parks, the corporation, and anything else related to Disney. This is an example of one of the characteristics that distinguish online media from traditional marketing, namely
a) addressability.
b) interactivity.
c) accessibility.
d) connectivity.
e) control.
a)click and brick.
b)site to store.
c)bricks and mortar.
d)digital to domestic.
e)nontraditional.
Explanation / Answer
1. The correct option is a. Click and brick as a company employing click and brick uses both offline and online stores.
2. The correct option is c. Accessibility as accessibility is the extent to which a consumer or user can obtain a good or service at the time it is needed.
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