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211 Are consumers likely to repurchase a product when its consumption leads to:

ID: 433111 • Letter: 2

Question

211 Are consumers likely to repurchase a product when its consumption leads to: 1, punishment? 2. negative reinforcement? 3. positive reinforcement? 4. Positive and negative reinforcement? ts to use classical conditioning by pairing an attractive model with the advertised product, a soft drink in order to create favorable attitudes toward the product. The ad begins with the model drinking the soda. The rest of the ad shows her holding the soda, smiling, and talking about how much she loves the taste. In this ad, what is the CS? Q13.In the ad described in Q12, what is the UCS? Q14. In the ad described in Q12, what type of conditioning order is being used? Q15. While attending a dinner party, you hear a conversation where several people talk about how impressed they are with a particular doctor that serves as their general practitioner (GP). As your GP just retired, you are in need of such a doctor. So you make a mental note of the doctor's name and repeat it throughout the evening. Just before going to sleep, you test yourself and are able to remember the doctor's name. However, when you wake up in the morning, you cannot remember the doctor's name. You are able to remember the names of many other doctors that have cared for you over the years, but not the name you want to remember. This is an example of what type of interference? lecture Influencing a Q16. Assume an inverted-U relationship between arousal and elaboration. Suppose consumers are shown an ad rontaining rither strong or weak arguments and asked their attitudes toward the advertised product. The difference

Explanation / Answer

Q11:The consumers are like to repurchase a product when its consumptions lead to

Answer: positive and negative refreshment

The reason is that negative reinforcement is when something is removed which was already in use and that bring positive effect and leads to repeat customers and positive reinforcement would add reinforcing stimuli that would lead to positive outcome again and favor repeat customers again.

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