The marketing team of a regional airline company plans to launch a new marketing

Question

The marketing team of a regional airline company plans to launch a new marketing campaign to draw more customers to its flights. Select the first three planning steps the marketing team should take to begin the campaign:
a. Select marketing methods and tools, determine the promotion mix, execute the campaign
b. set S.M.A.R.T. goals, define the message, select marketing communications methods and tools
c. determine the target market, define purpose and objectives for IMC campaign, set S.M.A.R.T. goals

Explanation / Answer

As the marketing team needs to fulfill its objective of drawing more customers to its flight, it must adopt structured approach for the same. They need to first identify the target market and the customers for whom the campaign must be devised. Based on the identified target market, the objective and purpose of the campaign must be clearly defined followed by SMART goals for the same.

Answer: Option C

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