The marketing director of your organization needs to better understand your curr
ID: 433064 • Letter: T
Question
The marketing director of your organization needs to better understand your current customers. Explain how your customers’ cultural, situational, and social factors impact their buying decisions, both independently and through their interaction with each other, so your marketing director can create a better marketing plan.
Assume you are the sales manager for Foxconn, and you are currently trying to sell your mobile phone component to Riloz mobile phones in Brazil. Identify and discuss the differences between the various components of the buying center and how each of their roles will impact your ability as the sales manager to sell more mobile phone components.
Explanation / Answer
Influence of factors on Buying decisions
Buying Center components and Impact of their roles
The Marketing people as initiators, deciders and gatekeepers can impact the ability to sell more quantity as they take the responsibility of final sales and business performance. Giving them better deals, explaining them product features can play an important role in selling more mobile components. The Influencers will also play an important role based on the product performance expectations, compatibilty with the technology of Riloz mobile phones and need of improving the product quality.
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