You have been appointed to examine the effects of consumer behaviour of Imported

Question

You have been appointed to examine the effects of consumer behaviour of Imported used car available in New Zealand by conducting a primary research to at least 5 different consumer covering the three types of buyer- individual consumer, household consumer and organisational consumer. 1. Identify and discuss 5 different types of consumers covering three types of buyer. 2. In your primary research, you are design to relevant question that will gather information that discusses at least 5 internal and 5 external influences of buyers' behaviour, discuss and give examples. 3. From the information you have gathered, you are then required to critically discuss 5 external and 5 internal impacts of the import used car in japan that is available product in new Zealand. What markets segments does import used car cover?

Explanation / Answer

1)Five types of consumers:

From the above types, the three types of buyers we can cover are loyal customer, impulsive customer & new customer.

2)internal & external factors influencing consumer behavior:

Internal factors also known as personal influences include perception, attitude, motivation, lifestyle, learning etc. These factors have an impact on the purchase decision of the individual.

External factors are also known as social influences and include cultures, social norms, family roles, subcultures, groups that affect an individual’s purchase decision.

Example of internal factor. For example when we take motivation, one of the external factors, a consumer generally may be loyal to a particular brand or company’s product. But when he comes across some other brand offering some attractive offers or discounts he would be motivated to try that product. In this case, we can see a change in the consumer’s behavior.

When we take culture as one of the external factors, a customer who happens to visit some other country, he may come across a new product or service of that culture, he would naturally be tempted to try that which results in changing consumer behavior.

sorry i was not able to get answer for no 3.

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