It\'s a marketing question so please answer accordingly You have just landed a j

Question

It's a marketing question so please answer accordingly

You have just landed a job with an advertising agency in the booming metropolis of Soldotna, Alaska. The first thing you want to do is evaluate the various media that have been used by your company for advertising in the past to see if any changes need to be made. The company gives you the following information about the viewership of the different media it is using. TV Program A TV Program B Newspaper A Newspaper B Magazine A Radio A 24,300 36,400 2,800 11,900 19,700 14,100 a. Which of the following is the gross impression for this company?

Explanation / Answer

Gross Impressions is the total number of times an adverstisement is viewed. It can be said that it is the total number of times "eyeballs" see the advertisement irrespective of same person viewing it again or different persons viewing it.

Hence, the Gross Impressions for the company would be equal to sum of the viewership of different media.

For the given company, it is GI= 24300+36400+2800+11900+19700+14100=109200 gross impressions.

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