marketing class StuffDOT compensates users through a point system than can be re

Question

marketing class

StuffDOT compensates users through a point system than can be redeemed for cash or gift cards from retailers like Target and Amazon.com, or even Punch Pizza.

1 Give recomendation to creat “buzz” for StuffDOT and grow its user base most effectively.

2 analysis of their major competitors as well as whether recent actions have added to its product’s “userfriendliness.”

3 make recommendations for: using social media platforms (like Facebook and Twitter) changes needed to its own website

Explanation / Answer

Answer:

1) stuffDot must use social media to create buzz and awareness to reach out large number of people. More than 80% of the people stay online whole day, it can be a great platform to use Facebook, Twitter and instagram advertisements to show the benefits of joining stuffDot, college campaigns can be used to attract more number of youths and to transmit the information about stuffDot and it's benefits of point system to gain strong customer base.

2) stiffDot's major competitors are Addshoppers, shopalize and Extole, Addshoppers is the biggest rival of stuffDot with its presence in internet software industry and it generates $11.6 million revenue more than stuffDot. Shopalize have more number of employees than stuffdst and Extole generates revenue 42% more than stuffDot.

Recently stuffDot added to its product's user friendliness, such as retailers list, this list of retailers and their commission percent allowed the users to know their reward points, and helped them to explore other reward offering shops. Another feature include search shops and deals, to help the users to search the shops which offers attractive deals at their comfort. StuffDot also added commission status feature to show the commission statu, eligibility and lifetime of their commission. Other than this they also adding stuffDot assistant to help the customers have easy shopping at their comfort.

3) stuffDot can boost their awareness through many social media platforms like Facebook, Twitter and instagram, to reach out large public and transmitting information about the website, it's point system and benefits to the people as well as it's products offering. This can be done by advertisements on those social media platforms. Apart from this stuffDot must improe the content of their website, a strong and attractive content helps to drag more number of people.

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