marketing The Product Life Cycle stage the product Use the above figure to answe
ID: 2736071 • Letter: M
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marketing
The Product Life Cycle stage the product Use the above figure to answer questions 81-85 81. Daniel's company, Zorkdoff Enterprises, produces one-ofa broderstalinkas.The company is primarily utilizing marketing to create consumer awareness and generate product trial. If the Zorkdofrs primary marketing objective to develop awareness and product trial, at which stage of the product life cycle does Zorkdoff find itself? A. introduction B. growth D, decline E, harvest 82.The CEO of a snowboard company told her VP of marketing that their highest priority was to add 100 new distribution outlets over the next three quarters. which stage of the product life cycle is that company? A. introduction B. growth C. maturity D. harvest E., decline 83. A local sandwich shop has been advertising the fact that their subs have more meat than any others in town. This focus on differentiation indicates that they might be in the stage ofits lifecycle. A. harvest B. growth C maturity D. decline 84. Coca-Cola has multiple products, such as CIassic Coke, Cherry Coke, Diet Coke, Vanilla Coke, and Lime Coke in its product line-up. Coke's advertising also tends to be reminder-oriented. Ads such as the campaig remind consumers that Coke is around and is a cool beverage to drink. Coke's product line-up and promotional themes indicate that Coke is in the stage of the product life cycle. A. decline B. growth C. maturity D. harvest 85. Relatively limited retail distribution often characterizes which two stages of the product life cycle? A. introduction & growth B. growth & maturity C, maturity & decline D. decline and introduction E. maturity & introductionExplanation / Answer
81 A - Introduction 82 B - Growth 83 C - Maturity 84 D - Harvest 85 D - Decline and Introduction
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