Unit II Essay Complete this essay in a single word document. Using at least your
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Question
Unit II Essay
Complete this essay in a single word document.
Using at least your textbook and a minimum of two additional sources, in addition to the textbook, answer the following questions.
You are the CEO of XYZ manufacturing company. You have decided that you would like to market your product to Turkey.
Consider the following points in your essay; you can make assumptions, but support your work with facts and scholarly references:
? Discuss the reasons why your company would want to expand overseas, including why international business differs from domestic business.
? Discuss what your mode of international business would be and how moving abroad will expand sales.
? How will you minimize risks and acquire resources?
Write an essay incorporating the external influences that impact business.
You should address each facet illustrated below. Your paper should also include a minimum of two sources/references, in addition to your textbook. At least two sources must come from any of the academic database located in the CSU Online Library. Please do not plagiarize others work or submit a paper you have previously submitted. All sources quoted or paraphrased must have proper in-text citations with a corresponding listing in the reference page.
Explanation / Answer
The product that we make is Coffee in XYZ manufacturing. After having the business spreaded locally and having a stagnant market here in the recent times, there is now a need of expansion and innovation. Having the survey done in the neighbouring regions, there has been a summarized outcome of Turkish coffee and people's love for it in that region. After the striking research, my company's marketing RnD team had enough supporting cause for expansion of the Business in the Turkish region that would also encompass the innovation of product, I.e production of Turkish coffee.
Due to having the product coffee, there is a bit less in the risk factor for the trading as the product itself is by default accepted and has a default line of customer in Turkey.
However penetrating in the market as new brand will be a challenge and that would need steady acquiring.
There has to be an extensive developing team to taste the exact coffee that Turkish people have a penchant for and put n natural raw resources to develop the same .
The market can intially be a bit reluctant and repulsive to the outside cross country brand.
However a street campaign of putting of live stalls and making pedestrians taste the coffee and thereby go ahead with the market grabbing can be effective.
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