Does Aflac, Inc. of the encompassing the respective component written from a cus

Question

Does Aflac, Inc. of the encompassing the respective component written from a customer perspective meet its particular mission statement/purpose: 1. Customers—Who are the firm’s customers? 2. Products or services—What are the firm’s major products or services? 3. Markets—Geographically, where does the firm compete? 4. Technology—Is the firm technologically current? 5. Concern for survival, growth, and profitability—Is the firm committed to growth and financial soundness? 6. Philosophy—What are the basic beliefs, values, aspirations, and ethical priorities of the firm? 7. Self-concept—What is the firm’s distinctive competence or major competitive advantage? 8. Concern for public image—Is the firm responsive to social, community, and environmental concerns? 9. Concern for employees—Are employees a valuable asset of the firm? Their mission statement is: “To combine aggressive strategic marketing with quality products and services at competitive prices to pro-vide the best insurance value for consumers.” Explain the rationale and give references for your answers.

Explanation / Answer

In its mission statement Aflac Incorporated ensures strategic marketing combined with excellent customer service resulting in world class insurance policies, with unique features hard to compete with, as well as, a special compassionate and human touch due to ethical policies implemented by the company. The company does not do me a lip service to its mission statement and has insured that it is followed absolutely.

The customers of aflac Incorporated a distributed across various sectors and industries with the company utilising corporate Agencies as well as individual Agencies for marketing its products two workers act mass number of small businesses in Japan. The company utilizes various methods to reach out to a large network of customers through agents and Agencies, but retain all customer service support centrally through the Aflac contact centre. It also forms affiliate corporate agency when the company which offers the insurance products to all the employees as part of a benefit package establish it is an independent subsidiary business, which expands for the to include sale of the insurance products to other suppliers and customers which results in exceptional growth and expansion for the company. the focus is on marketing insurance products at the work site directly to employees as the premiums are generally to be paid by the employee. Major feature of the insurance policies is that they are portable and an individual does not lose the policy upon leaving employment or shifting jobs. The company operates within two of the largest insurance markets in the world namely the United States and Japan and has policies covering more than 50 million people.

The firm is definitely technologically current and has been named by TAG among top 40 innovative technology company as an insurer recognised for innovation, as well as, contributions to Georgia's technology community. It has ensured through constant adoption, development and implementation of latest available Technology that the company remains one of the fore most players in the speed at which insurance claims are processed and records maintained. The companies Trademark One Day Pay initiative which guarantees that the entire approval and disbursement payment for all claims which are eligible, will be processed within one business day. Considering the companies focus on a mission statement as well as its principles of ethics providing superlative care and fairness to all the concentration of the company is more on recovery rather than on bills and claims paid. It was a Pioneer in merging Technology with all aspects of the insurance system across various processes providing exceptional customer service resulting in absolute satisfaction of the customers through great value addition to the one main aspect of every Insurance claim, that is, immediate payment.

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