Your family run business, Fancy Juice, has been producing and bottling high qual

Question

Your family run business, Fancy Juice, has been producing and bottling high quality organic juices in Vancouver, British Columbia since 1980. With the recent retirement of your father, you have been appointed as CEO. Within weeks of assuming the lead role, you decide that the increased competitive pressure in the growing juice industry necessitates a complete restructuring. Presently, your 55 line workers are unionized. You are now tasked with preparing a 1-2 page brief to stakeholders on your decisions. The brief outlines what management structure you propose and why, how you would maximize efficiency in the company’s production, how you would motivate employees during and after the change, and the key points to consider in the change to the new structure.

Explanation / Answer

With the newly appointed role, being the CEO in this time and having the responsibility of the company handed over which has the structuring of the 80’s times. The organizational structure of those times used to be unclustured and the workforce that was not dedicated and distinct work distribution.

As on present times, the organizational structuring needs to be hierarchical based on the departments. Thus the ionized workforce needs to be broken up and also in case required, outsource more of the manpower .

The competition in the market, especially in the packaged Juice producer who are existing in the market as of now, are all well equipped in terms of resource planning. Thus the dedicated departments effectively give out the best outputs and optimized ROIs.

Here, in this case, there has to be a clustering of advertising, marketing, sales, production, packaging.

This distinct allocation could be ensuring the basic accelerated efficiency.

With the change in the scenario, the old and tenure workers might react offensively towards the new strategies. Thus, in order to have them motivated, there has to be some ice breaking motivation sessions that brings about employee engagements and keeps them glued and unified working towards the same goal.

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