SWOT Analysis Assignment This assignment will give you a head start on your work
ID: 423658 • Letter: S
Question
SWOT Analysis Assignment
This assignment will give you a head start on your work for your research proposal and should serve as a foundation for the research plan/proposal for this course.
You must first think of an organization or a consumer product that is of interest to you and that is facing some type of researchable dilemma. For example, XYZ Computers has lost significant revenue over the last two years, and management wants to know why. Since management suspects that customers are no longer satisfied with their product offerings because the company has been plagued by customer service issues, a survey to analyze customer attitudes could be proposed.
It is best to select an organization or agency with which you are reasonably familiar since the discovery process for an organization that is completely unknown to you can be daunting.
This assignment will then represent the first section of your Final Research Plan. This SWOT analysis should include some background discussion of the organization, including a brief history (one-half page maximum), the market(s) it serves, plus some important recent/relevant events or accomplishments. This analysis should also discuss important aspects of the industry, the market, the company, and its competition.
Regarding the organization itself, include its mission, vision, and goals, and how the company differentiates itself from its competitors.
You will then identify the organization’s primary and most relevant strengths, weaknesses, opportunities and threats, the so-called SWOT analysis. Going back to our example of XYZ Computers, some of the points in a SWOT analysis may be a high level of expertise on its Board of Directors (strength), managerial technology myopia (weakness), nanotechnology advancements (opportunity since one of the board members is a leading nanoscientist), major competitors who are quick to respond to technology advancements in the marketplace (a threat). (Present your SWOT analysis in standard SWOT table format.)
The “big picture” of this SWOT analysis should reveal an issue that culminates in a clearly stated research question, one that will ultimately compel a managerial response. The research question for XYZ Computersis, of course, why they are losing revenue and customers, and what can be done to curb customer defections and attract new customers.
Your resulting paper should be a maximum of six pages in length (double-spaced, Times New Roman size 12 font, one-inch margins all around), not including the SWOT table, the cover page, or the References page. The paper must be written in APA format. There will be a significant penalty for not using APA.
choosing a company for your SWOT analysis and in choosing a research question.
To get you started, these are examples of companies former students have studied:
Abercrombie & Fitch
Aveda
CherryBerry
Dick's Sporting Goods
Whole Foods
I'm not suggesting that you study these particular companies. The list should bring to mind a company you would like to know more about. Choose a company your participants can relate to as customers or potential customers.
Keep in mind that your research question follows from your SWOT analysis. When you have finished your paper, think of a compelling question that you want to find out more about.
Criteria
Meets requirements with excellence
100
Meets requirements
satisfactorily
90
Meets requirements moderately
80
Meets requirements minimally
70
Score
Context, and Purpose
Demonstrates thorough understanding of:
the assignment purpose;
the outcomes desired;
the audience targeted.
Demonstrates adequate understanding of:
the assignment purpose;
the outcomes desired;
the audience targeted.
Demonstrates but does not elaborate on:
the assignment purpose;
the outcomes desired;
the audience targeted.
Demonstrates a minimal awareness of:
assignment purpose;
the outcomes desired;
the audience targeted.
Structure and Organiza-tion
The document structure is logical and sequential.
Each paragraph begins with a strong topic sentence that is thoroughly developed and supported in the remaining sentences.
Transitions between paragraphs and sentences are smooth
The document structure is logical and sequential.
Each paragraph concentrates on a single topic that is adequately developed and supported in the remaining sentences.
Transitions between sections and paragraphs are deliberate.
The document has competent organization without sophistication.
The document has basic paragraph structure.
Effective sentence and paragraph transitions are sometimes lacking.
There are limited attempts to organize around central idea or thesis.
Paragraphs are mainly stand-alone.
Transitions are weak or non-evident.
Content
Contains a clear statement of the central issue(s).
Uses appropriate, relevant and compelling content to convey ideas and demonstrate mastery of the subject matter.
Consistently demonstrates critical thinking and thoughtful analysis.
Central idea and clarity of purpose are evident throughout the assignment.
Content supporting and illuminating the main idea is effective.
There are multiple instances of critical, careful thought.
The central idea is expressed, but is vague or too broad.
Some sense of purpose is found throughout the assignment.
Uses appropriate and relevant content to convey simple ideas in most of the work.
Some evidence of careful thought and analysis.
Contains simplistic statements of the issue(s).
Content supporting the main idea is weak in some instances and lacks clarity.
Demonstrates some simple analysis.
Writing Mechanics
Document formatted appropriately.
Free of punctuation, spelling, grammatical and capitalization errors.
Word choice is strong, varied and appropriate for the subject matter.
Sections are separated by headings.
Document formatted appropriately.
Few punctuation, spelling, grammatical or capitalization errors
Word choice is adequate for the genre and the ideas being expressed.
Sections are separated by headings.
Document is formatted adequately but could be improved.
There are some spelling, punctuation, capitalization, and/or grammatical errors.
Word choice does not always lend itself to the genre and the ideas being expressed.
Section headings are weak or unhelpful.
Document format is inconsistent
Punctuation, spelling, grammatical and capitalization errors impede understanding;
Word choice is simplistic and may be inaccurate at times.
There are no section headings
Sources, Evidence and Support
NOT APLICABLE TO
All sources are correctly cited, referenced, and formatted to the requirements of the assignment.
All sources are also credible, authoritative, timely, and relevant to support main thesis.
Nearly all sources are correctly cited, referenced, and formatted to the requirements of the assignment.
Nearly all sources are credible, authoritative timely and relevant to support main thesis.
Some sources correctly cited, referenced, and formatted to the requirements of the assignment.
Some sources are credible, authoritative, timely and relevant to support main thesis.
Some errors are present
Required sources are present but questions exist with credibility, authoritativeness, timeliness, and relevancy.
Many errors are present.
Criteria
Meets requirements with excellence
100
Meets requirements
satisfactorily
90
Meets requirements moderately
80
Meets requirements minimally
70
Score
Context, and Purpose
Demonstrates thorough understanding of:
the assignment purpose;
the outcomes desired;
the audience targeted.
Demonstrates adequate understanding of:
the assignment purpose;
the outcomes desired;
the audience targeted.
Demonstrates but does not elaborate on:
the assignment purpose;
the outcomes desired;
the audience targeted.
Demonstrates a minimal awareness of:
assignment purpose;
the outcomes desired;
the audience targeted.
Structure and Organiza-tion
The document structure is logical and sequential.
Each paragraph begins with a strong topic sentence that is thoroughly developed and supported in the remaining sentences.
Transitions between paragraphs and sentences are smooth
The document structure is logical and sequential.
Each paragraph concentrates on a single topic that is adequately developed and supported in the remaining sentences.
Transitions between sections and paragraphs are deliberate.
The document has competent organization without sophistication.
The document has basic paragraph structure.
Effective sentence and paragraph transitions are sometimes lacking.
There are limited attempts to organize around central idea or thesis.
Paragraphs are mainly stand-alone.
Transitions are weak or non-evident.
Content
Contains a clear statement of the central issue(s).
Uses appropriate, relevant and compelling content to convey ideas and demonstrate mastery of the subject matter.
Consistently demonstrates critical thinking and thoughtful analysis.
Central idea and clarity of purpose are evident throughout the assignment.
Content supporting and illuminating the main idea is effective.
There are multiple instances of critical, careful thought.
The central idea is expressed, but is vague or too broad.
Some sense of purpose is found throughout the assignment.
Uses appropriate and relevant content to convey simple ideas in most of the work.
Some evidence of careful thought and analysis.
Contains simplistic statements of the issue(s).
Content supporting the main idea is weak in some instances and lacks clarity.
Demonstrates some simple analysis.
Writing Mechanics
Document formatted appropriately.
Free of punctuation, spelling, grammatical and capitalization errors.
Word choice is strong, varied and appropriate for the subject matter.
Sections are separated by headings.
Document formatted appropriately.
Few punctuation, spelling, grammatical or capitalization errors
Word choice is adequate for the genre and the ideas being expressed.
Sections are separated by headings.
Document is formatted adequately but could be improved.
There are some spelling, punctuation, capitalization, and/or grammatical errors.
Word choice does not always lend itself to the genre and the ideas being expressed.
Section headings are weak or unhelpful.
Document format is inconsistent
Punctuation, spelling, grammatical and capitalization errors impede understanding;
Word choice is simplistic and may be inaccurate at times.
There are no section headings
Sources, Evidence and Support
NOT APLICABLE TO
All sources are correctly cited, referenced, and formatted to the requirements of the assignment.
All sources are also credible, authoritative, timely, and relevant to support main thesis.
Nearly all sources are correctly cited, referenced, and formatted to the requirements of the assignment.
Nearly all sources are credible, authoritative timely and relevant to support main thesis.
Some sources correctly cited, referenced, and formatted to the requirements of the assignment.
Some sources are credible, authoritative, timely and relevant to support main thesis.
Some errors are present
Required sources are present but questions exist with credibility, authoritativeness, timeliness, and relevancy.
Many errors are present.
Explanation / Answer
Monsanto is a world leader in production of Agricultural and vegetable seeds well known for producing quality that as well as providing Chemicals for protecting the crops. Monsanto is also very well known for improving the life of farmers.
Genetically modified organisms are considered as a bad term in the market today. Action forces that are directly affect the genetically modified organism can be defined as political as well as economical factors. Specific factor provide the barrier to the development of the genetically modified organisms. Organisation space and economical and inability in developing the genetically modified organisms. these specific factors influencing genetically modified organism market buy a great margin.
Genetically modified object face the socio-cultural issues as well as ethical issues because this specific modifications are not considered as ethical in many of the countries across the globe. While having a genetically modified object can increase the overall productivity of the specific organism, this is Pacific GMO industry also peace is a large criticism from various economic and as well as organic Industries across the globe.
External Audit for monsanto using PEST framework
• Political
Monsanto does not use that much political influence as compared to the other means Din companies would be used in grilled food products. Is dealing in the seeds, government allow this company to deal according to their own system. Genetically modified organism can be a difficult task to title in the political aspects of different countries across the globe. Monsanto management system has been successfully dominating this field as well.
• Economical
Economically monsanto is the biggest revenue generator in the seed market across the globe and external factors like economic deprivation does not affect companies overall economy. The growing market like India and China which are highly people of buying stuff from monsanto are affecting the company overall economy and company is finding trouble to increase its overall business inside the specific countries.
• Sociocultural
Also creating trouble for the company. As most of the Other organic company that projecting monsanto as a genetically modified organism company which is unethical to the society. Having this kind of production company is facing some rejection from its customers across the globe.
• Technological
The biggest influencing factor of this company is technology. Customer are not directly attached with the technological town company is facing a huge drawback in terms of the technological implementation into it system as well as the customer relations. These are one of the main external factors which are affecting the company is overall says as well as business structure in two different field. Technical implementation of monsanto is directly affecting the overall efficiency of the system.
SWOT analysis of Monsanto
Strength
Monsanto has a huge customer following which is globally available in every continent and subcontinent.
Monsanto is called the king in agricultural seeds and it's also a market leader in the same industry.
• To be really strong research and development capabilities and state of the art technologies in biotechnology and genetic engineering which deliver the quality seeds.
• An aggressive rising which is very affordable which is directly related to the customer loyalty.
• Huge supply chain network which is very efficient
• Wide range of availability of different type of seeds which are available in each and every market around the globe.
• It has collaboration with BASF which is the world's largest chemical making company which provide the basic research and development support for the pesticides.
Weakness
• Company has very limited market share in its field.
• Companies work structure includes is falling into sub continents and getting employees in subcontinent is a tough task for the company.
• List technological advancement is one of the most week part of the company.
Opportunities
• As company has extreme experience in the industry and leading the same field company has opportunity to become a Pioneer of new developing seeds.
• Company has focused on soybean and genetically modified corn seeds which is a very big opportunity for the company as Latin America and India are the biggest market for the seats and there is no competition in this segment .
• Company has an opportunity to acquire the smaller companies of the same field.
Threats
• Companies customer loyalty is decreasing due to multiple lawsuit against the company for harmful effects of that pesticides.
• As the new competitors are entering the market companies competition is increasing and as the farmers are getting more aware company's policy is also prone to attack.
• Certain products of the company cannot be used as they are prohibited by the environment regulations
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