SWOT Analysis has is used to evaluate the Strengths, Weaknesses, Opportunities,

Question

SWOT Analysis has is used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or campaign initiated by our organization.

Strengths:

* Triple As Home supports local abused women and their children.
* One of our duties is to help continue to modify and enhance the domestic Violence Act to help best serve the survivors of domestic violence, so that they can work in the field with advocacy and public education.

Weakness:

* We could be faced with a problem with the lack of funds from donors and rescinding of pledges due to the global recession, which means that they are highly affected by outsource donation support.
* Burnout of social workers and activists.
* Sometimes, we can have a backlash on the women's issues that can cause a bad effect on the organization.

Opportunities:

* We will organize different campaigns that cover all domestic violence issues in the country, that will help make the organization more well known among individuals.
* All of our news is always monitored, for example, in the newspaper, so that it can make the organization more trustworthy.

Threats:

* We might not get financial support which may put the organization and the abused women and their children in trouble.
* Because hard work is required in this organization it can make many volunteers avoid helping or joining this kind of organization.

What is your opinion?

Explanation / Answer

At the very basic of a SWOT analysis, please note that the factors need to be carefully segregated. For example, the following two core points are essential -

So, for example, the last point "Because hard work is required in this organization it can make many volunteers avoid helping or joining this kind of organization" cannot be a threat - it is a weakness instead as being an internal factor. Similarly, the first point of weakness is not weakness, rather it is an external factor which should go to 'threat'.

Furthermore, the points related to 'Strengths' are not strengths actually - they are the descriptions of your project. Strength should focus on how the business is different from other competitors or how it can deliver some value which others cannot. For example, you should take points related to 'efficiency', 'affordability', or 'accessibility' of your service or simply about your 'talented workforce' or 'cash position to start with', or 'location of the business' or 'unique technology that you may have'. All these can contribute to strengths.

For weakness, you should find the internal factors which restrict your success. The second and third points are correct. Few more can be your 'inexperience' or 'lack of resources' and so on.

Opportunity and threat should consider external factors such as the 'economy', 'competition', 'political force', 'societal support/ lack of support', 'legal forces', and so forth.

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