7.) a.) One example of \"big data\" is the accumulation of more information abou

Question

7.)

a.)

One example of "big data" is the accumulation of more information about each customer that marketers have available.

b. False

b.)

Which of the following is an example of how the NBA has used data mining?

c.)

Responsive websites that can be personalized are a good example of how information-driven marketing can serve the customer.

a. True

b. False

b.)

Which of the following is an example of how the NBA has used data mining?

a. Teams have used data mining to compare home and away performance. b. Teams have used data mining to predict when during a game people will buy the most souvenirs. c. Teams have used data mining to predict which single-ticket buyers were most likely to become season-ticket buyers. d. Teams have used data mining to collect a greater amount of data about their customers.

c.)

Responsive websites that can be personalized are a good example of how information-driven marketing can serve the customer.

a. True b. False

Explanation / Answer

7. a. True. Big Data is the enormous amount of data we gather even related to customer.

8. c. Sports are using data mining to gather marketing related inputs such as this.

9. a. True: Because we can get customer feedback about our marketing initiative, which we can process as information for further modification or create another one.

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