1.) a.) All of the following are ways the internet provides a better medium for

Question

1.)

a.)

All of the following are ways the internet provides a better medium for direct marketing than earlier methods except:

b.)

The goal of a sales promotion is to promote brand awareness among consumers.

b. False

c.)

Sequential incentives are a key strategy in which stage of marketing?

a. It allows more immediacy of response. b. It is more involving, creating engagement through rich media or action options. c. It encourages more inventive modes of contact. d. It allows more interactivity between marketer and customer.

b.)

The goal of a sales promotion is to promote brand awareness among consumers.

a. True

b. False

c.)

Sequential incentives are a key strategy in which stage of marketing?

a. Conversion b. Retention c. Acquisition d. Value Growth

Explanation / Answer

1.a. Right option is a.

As, all the other option help to improve direct marketing but Immediacy of response is not guaranteed as other method provide better Immediacy of response.

1.b. Right option is false.

As, the goal of sales promotion is nothing but improve the sales quantity.

1.c. Right option is b retention.

As, it helps to create interest in existing customers which help in customer retention.

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