1. Throughout the development process, Harmonix went through many versions with

Question

1.Throughout the development process, Harmonix went through many versions with changes they hoped would appeal more to customers based on each limited success from the previous iteration. Using information about their market to make changes to software could be viewed as

      a. the role of training.

      b. a market orientation.

      c. relationship marketing.

            d.         production orientation

True or False: The first version of Guitar Hero relied on retailers to set up displays in their stores to get customers to be able to understand the game and purchase it. This method of drawing customers reflects a production orientation.

When a customer purchases the game Rock Band, she receives one microphone, one drum kit, and one guitar. Other games cost around $50-$60 for the game alone. By including this equipment with its game, Harmonix's price of $169

      a. avoids unrealistic pricing.

      b. gives the buyer facts.

      c. empowers the customer.

      d. none of these.

Explanation / Answer

1. b. In market orientation focus is on what customer will prefer.

2. True: Here focus is on what you want the customer to understand from what you have put up on display.

3. b. It gives buyers the facts about why the mix of thr products has been priced higher.

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