The potential for channel conflict is minimized in which vertical marketing syst
ID: 422870 • Letter: T
Question
The potential for channel conflict is minimized in which vertical marketing system?
fully integrated system
partially integrated system
independent vertical marketing system
dual marketing
The potential for channel conflict is greatest in which vertical marketing system?
fully integrated system
partially integrated system
independent vertical marketing system
dual marketing
The use of ________, ________, and ________ enable franchises to achieve a level of coordination similar to that found in retail chain organizations.
cooperative advertising; merchandise lines that are related to regional and local preferences; product/trademark franchising
franchisee training; prototype stores; independence in setting store hours
royalty-based rental agreements; exclusive territories; franchisee training
prototype stores; standardized merchandise lines; cooperative advertising
fully integrated system
partially integrated system
independent vertical marketing system
dual marketing
The potential for channel conflict is greatest in which vertical marketing system?
fully integrated system
partially integrated system
independent vertical marketing system
dual marketing
The use of ________, ________, and ________ enable franchises to achieve a level of coordination similar to that found in retail chain organizations.
cooperative advertising; merchandise lines that are related to regional and local preferences; product/trademark franchising
franchisee training; prototype stores; independence in setting store hours
royalty-based rental agreements; exclusive territories; franchisee training
prototype stores; standardized merchandise lines; cooperative advertising
Explanation / Answer
1: Potential for channel conflict is minimised in
Ans: independent verticals system
In this system each segment combines together to achieve economies of scale and colloborative system which enhances efficiency and reduces conflicts.
2:- Ans: partially integrated system
In this system the integration is not fully utilised and this results in lack of colloboration between various teams because of difference in opinions, target etc.
3: The use of cooperative advertising; merchandise lines that are related to regional and local preferences; product/trademark franchising.
Related Questions
drjack9650@gmail.com
Navigate
Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.