Business Ethics Qiustion: An Ethical Scenario Please click on this link to find
ID: 422842 • Letter: B
Question
Business Ethics Qiustion: An Ethical Scenario Please click on this link to find the article entitled, “How Advertiser’s Spread Pain and Suffering.”
https://www.linkedin.com/pulse/how-advertisers-spread-pain-suffering-bruce-kasanoff?trk=hp-feed-article-title-comment
What is Kasanoff’s premise? Using ideas and concepts from our class, how do you consider his perspective? Do you agree or disagree? Give 3 suggestions for making this type of marketing more ethical. Explain your answer by referencing course material.
Explanation / Answer
Kasanoff believes that these kind of unethical practices which ultimately will have bad implications on society shall be stopped as its destroy the moral and societal principles of goodness and human behavior. He states that profit is being generated by showing some silly advertisements which gets popular faster than the serious articles, videos or advertisement but have greater long term loss of the society. He believes this practice must be stopped.
I agree with Kasanoff’s opinion as in fact I too believe that these kind of silly advertisements which does not make any good sense but only good in terms of generating revenue must be stopped or being taken care of that it should not end up making loss to the society at large.
The way these can be achieved is only possible when all stakeholders are concerned and take interest in discontinuing these kind of silly advertising practices.
The three ways could possibly be as follows to make these kind of marketing more ethical.
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