1. what is starbucks\' product? 2. what advantages does Mcdonald\'s have in comp

Question

1. what is starbucks' product?

2. what advantages does Mcdonald's have in competing with starbucks for coffee sales?

3. what changes in society helped starbucks become successful?

4. what strategic factors account for starbucks' long-term success in building brand equity?

5. What are the advantages of the starbucks card to the company and to customers?

6. what recommendation do you have to improve starbucks' competitive position?

7. Evaluate starbucks' mission statement and guiding principles.What do they suggest about the company?

Explanation / Answer

1. what is Starbucks' product?

Ans: The main products of Starbucks are, Coffee (hot and cold), Tea, Pastries, Chips and crackers.

2. what advantages does McDonald’s have in competing with Starbucks for coffee sales?

Ans: McDonald’s have the advantage of having wide range of burgers and snacks in their outlet. There are many customers who come mainly for Burger and have coffee from them. This is not available a Starbucks.

3. what changes in society helped Starbucks become successful?

Ans: Staying single, going to office early, working late night, overtimes, stress full personal and professional life have helped Starbucks become successful

4. what strategic factors account for Starbucks' long-term success in building brand equity?

Ans: Serving good quality of coffee with unique taste and keeping it simple have helped Starbucks long term success.

5. What are the advantages of the Starbucks card to the company and to customers?

Ans: To Customer: With Starbucks card the customer gets loyalty points which he later can convert to other offerings and merchandise.

To Company: The company have loyal customer, who get rewarded for their regular purchases and their life time value get increased, which will benefit Starbucks.

6. what recommendation do you have to improve Starbucks' competitive position?

Ans: Although, Starbucks is doing fantastic work, still by adding few more eatery options it will benefit a lot in the future.

7. Evaluate Starbucks' mission statement and guiding principles. What do they suggest about the company?

Ans: Starbucks mission statement is:

"Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time."

This replicate that, Starbucks mission is not just selling coffee but giving a wonderful experience to its customer.

Related Questions

Navigate

• Browse (All)
• Browse 1
• Subjects

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.