1. what is starbucks\' product? 2. what advantages does Mcdonald\'s have in comp

Question

1. what is starbucks' product?

2. what advantages does Mcdonald's have in competing with starbucks for coffee sales?

3. what changes in society helped starbucks become successful?

4. what strategic factors account for starbucks' long-term success in building brand equity?

5. What are the advantages of the starbucks card to the company and to customers?

6. what recommendation do you have to improve starbucks' competitive position?

7. Evaluate starbucks' mission statement and guiding principles.What do they suggest about the company?

Explanation / Answer

Q1. The starbucks product is Coffee.

Q2. The large advantage of the Mc donald Are Price strategy and Large distribution Channels in all over the world as compared to Starbucks.

Q3. Consumer behavior related Changes, people have started spending more money on consumable and especially on Expensive Consumable products.

Q4. Foccussing on Target Market, Focussing on Niche Market.

Q5. Advantages of the Starbucks duetto Visa Card is Beneficial to the company and Customers as it Offers the Different Schemes to the Customers and Gather a large Amount of customers .

Q6. Recommandations Is to revise the Pricing of the Product, The Distribution Chanels or Franchise Should Open in Small Cities of the Countries, To Train the Local barristas of the Different Country , Add the Products .

Q7. The Mission is to Expand Internationally With The Best Quality And to Capture the Asia Pacific Rim markets. It Just Not Only Selling The Coffee but The Experience of the romance of Coffee, The Community and The Occassion.

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