DISCUSSION QUESTIONS CS 5.1 Discuss the possible reasons to buy a watch today. C
ID: 422472 • Letter: D
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DISCUSSION QUESTIONS CS 5.1 Discuss the possible reasons to buy a watch today. Connect each motivational theory from the chapter CS 5.2 What does these big tech companies believe will motivate consumers to purchase these products? Are there different motivation at the low versus high (luxury version) price point? CS 5.3 How do marketers of watches use marketing and advertising to motivate consumers to buy them? Give specific examples. *use numbers to support your answer (e.g., sales, demand, etc)Explanation / Answer
1: Watch was a device used for checking time and date in earlier days. Nowadays watch is considered to be an inevitable device for stylish looks with attractive dials and with attractive features like smart watches which can actually manage our day to day activities ;ike checking mails responding to calls , monitoring our daily footsteps ( exercise monitoring) etc. This can be explained with Maslows heirarchial theory. At first watch was a psychological needs then it gradualy develops to the safety and security which provides promptness on their activities to keep track of time. Then it becomes belonginess and love and gradually become a part of self esteem to show their classic outfits and style.
C5>2 Big tech companies actually motivate their customers through unique features or elements which make them proud of owning the product. Consider the case of Apple they target only on elite customers as they always place their product on high price with highly secured features and unique design. Thus customers get attract to have product to the classy level which is not affordable by all class of society.
3:Marketers like Citizen, Tag Heuer, Police etc create a unique value proposition by attractive models, durable products and with premum pricing. They wont provide much offer to their product to place their products in high value list and they advertise their products with leading celebrities and through their movies or sports etc so that customers get a feel like they are going to own a brand which big celebrities are using.Thus a self esteem or actualisation is generated to customer as a part of need generation.
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